GIVE A DAMN

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Photos Courtesy of Lingua Franca
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It’s time to ditch mass production and mindless consumerism to support a sexy, subversive brand aimed at socially conscious innovation.

Looking for soft, sassy and made in the USA? Based in NYC, Lingua Franca (LF) produces sexy and sustainable luxury cashmere sweaters. Not only is the brand synonymous with bold and beautiful, it is driven by a steadfast commitment to fair trade, ethical labor practices and the highest environmental standards. Tack on its thought-provoking, hand-embroidered phrases on that plush cashmere, and Lingua Franca has established itself as a force-for-good to be reckoned with.


Lingua Franca “everyday i’m hustlin” sweater and stationary. Photo: Lingua Franca

For Founder Rachelle Hruska MacPherson, LF was born stitch by stich – literally. In an effort to create balance and burn through a modern girl’s stress, she turned to embroidery and a timeless craft she learned as a child from her grandmother Rita in Nebraska. Picking up an old cashmere sweater, she got her groove on, expertly moving a needle and thread while spontaneously riffing on hip-hop lyrics. The result? Luxurious cashmere that screams empowering blasts of intelligent, fearless poetry to boost every man, woman and child, including “Give A Damn,” “I Believe Her,” and “Outlaw,” to name a few epic favorites. Not to mention soft and stunning travel sets that include blanket, socks, embroidered eye mask and embroidered travel bag with zip closure. All made from 100% cashmere. Hand embroidered by women in NYC.

Lingua Franca’s mission statement is not only to start meaningful conversations, but also to work towards creating positive and impactful change. Under Hrusha MacPherson’s direction, Lingua Franca is passionately using its platform in order to give back in tangible ways while inspiring change – a portion of LF proceeds support badass activists and organizations working for a better world. Over the two years since its inception, Lingua Franca has partnered with and given back to over 227 charities, including the ACLU, Planned Parenthood, the Semper Fi Foundation and She Should Run.


Rachelle in her “Power to the Peaceful” sweater with sons Dashiell and Maxwell.
Photo: Lingua Franca

Of course, a natural extension of this commitment has included partnering with organizations and charities that share the same brand values and mission. Its wildly successful collab with dynamic accessory brand MZ Wallace is no exception. Sales from the She Should Run bag campaign raised more than $100,000 for the nonprofit and its efforts to generate opportunities for women leaders driven to run for public office.

It’s no wonder the brand’s quality and creativity are striking a chord, especially in today’s highly charged political environment. Luminaries such as Meryl Streep, Joan Didion, Tim McGraw, Reese Witherspoon, and Huma Abedin, among others, have embraced LF’s positive and socially engaged voice.

For the team at Lingua Franca, the year ahead will be focused on dreaming up new ways to amplify its nonprofit partners’ work and expand the limits of what is possible while unearthing the “Outlaw” in each of us. Example? In honor of International Women’s Day 2019, Lingua Franca treated more than a dozen remarkably inspiring women from across the country to a well-earned weekend off in New York City. Receiving over 500 submissions in which friends and family nominated an extraordinary woman in their lives, a final group of 13 was selected – each one a valuable thread holding her community together. 


Lingua Franca travel sets. Photo: Lingua Franca

What does the future hold for Lingua Franca? Rachelle shares on her site, “I hope we will grow into a super compelling company that continues to engage in our world. I hope we add to the world, not take from it. I hope to stay on my toes and continue to be humbled and inspired by the people I meet along the way. I hope we are able to see the humor in things and find the joy. And, I hope to call out and celebrate the absurd. I’m excited!”   

After all, a well-behaved woman rarely makes history..

Produced by: Corry Cook

Sources and Photos: Many thanks to Rachelle Hruska MacPherson and everyone at Lingua Franca