VODKA FOR DOG PEOPLE
These days, how and where we spend our hard-earned coin matters more than ever. Like anything else, our go-to pour provides both a chance to indulge and an opportunity to generate social, economic and/or environmental impact.
Medal of Honor recipient Ty M. Carter opened my eyes to Tito’s during an interview a few years back. The American hero is a fellow dog lover who also takes his love of country, service and vodka seriously. Like Ty, I don’t believe in overthinking it – just being informed and rising above the well.
Not only is Tito’s reliable and irresistible to many a vodka-lover, its extraordinary commitment to supporting animals, people and the planet has inspired a legion of fans and followers who may not even drink the stuff. Now no other vodka will do.
Tito’s is proud to be America’s Original Craft Vodka. In 1995, Bert “Tito” Beveridge obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka. Under his direction, the brand batch-distills its smooth-as-silk corn-based vodka using old-fashioned pot stills, and the vodka is naturally gluten-free. A perfectionist with a vision, Tito wouldn’t rest until he found his formula.
In the early days when Tito started making vodka at the Mockingbird Distillery, his best “furriend” and the brand’s first co-woofer, DogJo, stood by his side day and night to keep him company. As Tito pursued his liquid dreams, DogJo played wingman and confidant.
New to the vodka business, Tito struggled to make ends meet, yet he donated cases to nonprofits in need, welcoming the opportunity for folks to taste his new vodka. “If you like it, tell 20 of your closest friends,” he said… and they did. The word got out – not just about the vodka, but also about Tito’s philanthropic business practices. The phone started to ring more often, and Tito’s fell into the “charity event” business.
As the company grew, Tito empowered each and every member of the team, regardless of their role, to support the causes they were passionate about in their local communities. Every time a team member reached out to extend a hand, to make a difference, to say, “Thank you for inviting us to help the cause,” they signed off with, “Love, Tito’s.” This salutation became a mantra, which turned into a movement. Through Love, Tito’s, the team has supported thousands of causes – lending a hand to rebuild communities after devastation, spreading joy to those who need a little more, and protecting the environment we all share.
These days, Tito’s is also the Vodka for Dog People, with a pet-friendly workplace policy at their headquarters in Austin and awards for being one of the most “pet-friendly” places to work in the United States. Tito’s first trusty pup, DogJo, may have passed on, but the canine heart of the operation beats stronger than ever. Taki is the new resident Tito’s distillery dog, trotting, sniffing and snacking in DogJo’s paw prints, while other beloved “co-woofers” snooze adorably under employees’ desks and in cozy spots around the property.
Tito’s Vodka for Dog Program and social advocacy group Dogs at Work recently partnered to present Dogs at Work, an information center that educates business owners on the value of bringing dogs to work and provides real resources to encourage the practice. Visit https://www.dogsatwork.us/
Canine appreciation doesn’t stop there. Tito’s “Co-Woofer of the Month” series includes exclusive interviews with adorable pups “on the job,” while other programs celebrate “Adventure Canines” and more.
The Tito’s team is also committed to protecting and rescuing animals that have wandered into the distillery in search of food and water. The company has worked with numerous nonprofits, such as Austin Humane Society, Wings of Rescue, Basseterre Animal Rescue Centre (BARC) St. Kitts, and others to help eliminate animal homelessness in Austin and surrounding communities.
The goal at Tito’s is simple: to turn spirits into love and goodness. Essentially, Tito’s has evolved into a philanthropy-driven company that sells vodka on the side.
DO try this at home – The Grackle https://www.titosvodka.com/recipes/vodka-drinks/the-grackle/